Are you a business owner who runs a local business, and do you want to reach out to more potential customers or clients in your community? If so, you’re in luck for 2015. Google and other search engines are kicking it old school. After the Pigeon update, they have returned to ranking search in regard to traditional web-ranking factors. That means if you know what you’re doing in regard to blogging on your website, you have a much better chance for a top search ranking. In other words, if you want to be found on the first page of Google, you can learn the tools to do so.
First of all, it’s not about posting to just post content. Some people believe if they are posting to their blog six times a week, but without thinking about focused content, that’s good. It’s not. Content should have a purpose and bring clients into your business. What should you share with your audience? That’s a key component to a successful blog. You may want to keep personal details out of it; however, if you have learned from a personal experience or a personal experience may be helpful to your customer, think about putting it in. For instance, let’s say you’re a local wedding planner. Did something happen at your wedding that you learned from and you would advise brides never to do when hiring a wedding planner? Advice like this is helpful and engages a potential client.
Additionally, think about other elements you can bring into your blog besides writing. Examples are video, graphics, photos, statistics, etc. If you have a good presence on camera, you may think about shooting small videos with your smart phone and posting them. Or you can take photos with your phone, edit them, and post them with captions or advice. When someone does something great in regard to your business, have them write a testimonial and post that. These are creative, non-writing ways to help your business online.
Lastly, think about a posting schedule. You want to stay consistent with your posts. If you usually post on Tuesdays, then keep to Tuesdays. If you post at the beginning of the week and at the end of the week, keep to that. As long as your audience knows what to expect, it’s fine. Also, plan a month in advance what posts you will have for the month. This helps. If your business isn’t timely and trend-based, you could even create a schedule for six months in advance. This will help you stay on target and minimize stress for the weeks you are crazy busy or have a hard time thinking of ideas.
For more tips and advice, please this blog post “SEO, Local Search Rules in 2015.”