If you have a business that attracts tourists or you want to attract more customers to your local business, then blogging is the way to go. Oftentimes, business owners don’t know how to even start the process of blogging. Therefore, it is recommended to begin with a great headline and go from there. What do we mean? A blog post should have an attention-grabbing headline or title—one that makes the reader want to click on the post and read it immediately. For example, if you have a great deal or package, that is something to put in the headline, such as: Winter Wonderland Escape for $50 A Night. And then in the blog post, you can discuss all the activities to do and the amenities that are offered.
Think about how many people watch the Food Network or indulge in food or travel shows that show the culture, nature, vibrant colors and people of each place. Thus, include visceral details in your blog by discussing how the food tastes or how the flowers smell with strong sensory descriptions. If you read a novel or piece of creative nonfiction, you will notice how writers use the other four senses besides sight: touch, taste, smell, and sound. It is best to use them as well to capture the entire experience for the reader.
Keep your website or blog as current as possible. Discuss current trends or activities going on in your town. For instance, let’s say you have a huge local spring festival. You want to blog and post photos from that festival as much as you can…right as it’s going on. The same goes for current trends. For example, if you own an Italian-themed shop and Italy is playing in the World Cup, capitalize on that connection. Another example is when local areas have upcoming celebrities, they capitalize on them as well. Hometown businesses blog about American Idol or The Voice contestants, for instance, and this trend can draw people to the blog or website.
Do you have any multimedia besides social media? YouTube videos are huge in the world of blogging. They add a lot of value to your site. People love videos, whether amateur or professionally done. In regard to Google rankings, remember that Google owns YouTube, so if you have YouTube videos that helps your search rankings in Google. Also, podcasts are popular too. Speaking to an audience about certain topics can help your blog become more popular.
At Qlocale.com, we are happy to help you increase your blog or website traffic, and the best part is, we’ll do it for you. We’ve had years of expertise in SEO, social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to improve your local business’s visibility, please contact us at 617-816-2969 or use our contact form.
This blog was inspired by an article from Out & About Marketing.