You want to attract visitors to your place of business or area, so that your business prospers. That is why it’s so important to have a local blog or a blog that attracts tourists. The first tip to maintaining a great blog is to post content once a week. Whether it’s a blog post or video or series of photos, you have to continually post to attract people to the area. For example, think of posting pictures with regard to the seasons. If you live in an area that has many activities in fall, then blog and post about this season. Or if the winter is harsh and cold, post about the indoor activities, such as fine dining, bar hopping, or any indoor recreational activities.
As most people know nowadays, it’s best to keep your blog up to date. In other words, post once a week. The old school recommendation of posting used to be every day or three times a week, but then people realized that life slowly takes over and unless you’re making a ton of money off your blog, it’s unnecessary and a punishing schedule. Chances are you will get burned out. Therefore, commit yourself to posting once a week. Perhaps add a small photo series once a week too of an activity you’ve done or some great shots of the area.
Which brings us to social media. Instagram is a great outlet for those who love to take photos and post them. For instance, if you live in a beautiful area or you have a great property where you run your business, it’s time to start posting on Instagram. Why is Instagram so great? Because you use your smartphone to click, shoot, and post. It is important to understand the use of hashtags, since they are how users find you. Overall, Instagram or any other social media site you’re comfortable with is a welcome addition to blogging. Remember, to have the icons that link to your social media accounts on your blog. Experts recommend to do either one or two forms of social media really well; this is the strategy the most successful social media experts use.
Personal anecdotes are the best. Readers love them. Therefore, incorporate personal stories and anecdotes into your blog; this way the blog will be more interesting and relatable to readers. Also, accompanying personal photos are good to supplemental any stories. Don’t make the photos too personal, but personal enough to where you and your readers are excited to see them and feel comfortable with them.
At Qlocale.com, we are happy to help you increase your blog or website traffic, and the best part is, we’ll do it for you. We’ve had years of expertise in SEO, social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to improve your local business’s visibility, please contact us at 617-816-2969 or use our contact form.
This blog was inspired by an article from Out & About Marketing