The Quality of Location

Process. Search. Strategy.


Cost effective analysis and strategy

Qlocale is an online marketing agency dedicated to improving the quality of location marketing for our clients.

What Local Businesses Should Know About Mobile Websites

Local and small businesses believe they have the competitive edge if they have a mobile website. They do but however, in this day and age, that’s not enough. Mobile websites shouldn’t be just responsive, users should be able to navigate websites easily. When users have an experience where they are just scrolling through to try and find information, it is time consuming and complex. Instead, the business owner should ensure that any user, regardless of phone type, can go on his website and have a good experience. For example, Google Chrome’s mobile emulator will emulate your main website experience into mobile and create an easy-to-use navigation experience for the user.

Business owners also have to check if they are providing relevant information to users, but the key is, when these users are on the move. For example, can users access the location of the business, directions, and a map with one click? The best way to ensure these details is to see how the user experience is on each type of phone, including iPhone and Android. The business owner should ask herself these key questions: Can I easily access all the information I want quickly? Are my pages readable on the move? If action is required, such as making a purchase, is this easy to do? If the answer is “no” to any of these questions, it’s time to rework the website’s mobile friendliness. If the answer is “yes,” the business owner can rest assured the user is receiving the best experience possible and will be motivated to return to the site.

Mobile traffic details need to be measured. For example, the business owner must know the traffic details of mobile v. website v. tablet. These details include: bounce rates, conversion rates, and revenue—which are all vital to a small business. Google Analytics provides a mobile overview report that has all of this information. recommends another helpful strategy: “A benchmarking report allows you to see whether your website is on par with similar sites. Paying attention to conversions on mobile or points when users drop off can also help identify if a mobile website is effective.” For instance, if a business owner has a chimney sweeping website, he can see if other chimney sweeping sites or something similar are doing better or worse in regard to mobile friendliness.

At, we are happy to help your website become mobile friendly and ensure the best user experience, and the best part is, we will do it for you. We’ve had years of expertise in search engine optimization (SEO), social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to make your website mobile friendly or upgrade the user experience, please contact us at 617-816-2969 or use our contact form.


How to Write a Great Tourism Blog: Part 2

If you have a business that attracts tourists or you want to attract more customers to your local business, then blogging is the way to go. Oftentimes, business owners don’t know how to even start the process of blogging. Therefore, it is recommended to begin with a great headline and go from there. What do we mean? A blog post should have an attention-grabbing headline or title—one that makes the reader want to click on the post and read it immediately. For example, if you have a great deal or package, that is something to put in the headline, such as: Winter Wonderland Escape for $50 A Night. And then in the blog post, you can discuss all the activities to do and the amenities that are offered.

Think about how many people watch the Food Network or indulge in food or travel shows that show the culture, nature, vibrant colors and people of each place. Thus, include visceral details in your blog by discussing how the food tastes or how the flowers smell with strong sensory descriptions. If you read a novel or piece of creative nonfiction, you will notice how writers use the other four senses besides sight: touch, taste, smell, and sound. It is best to use them as well to capture the entire experience for the reader.

Keep your website or blog as current as possible. Discuss current trends or activities going on in your town. For instance, let’s say you have a huge local spring festival. You want to blog and post photos from that festival as much as you can…right as it’s going on. The same goes for current trends. For example, if you own an Italian-themed shop and Italy is playing in the World Cup, capitalize on that connection. Another example is when local areas have upcoming celebrities, they capitalize on them as well. Hometown businesses blog about American Idol or The Voice contestants, for instance, and this trend can draw people to the blog or website.

Do you have any multimedia besides social media? YouTube videos are huge in the world of blogging. They add a lot of value to your site. People love videos, whether amateur or professionally done. In regard to Google rankings, remember that Google owns YouTube, so if you have YouTube videos that helps your search rankings in Google. Also, podcasts are popular too. Speaking to an audience about certain topics can help your blog become more popular.

At, we are happy to help you increase your blog or website traffic, and the best part is, we’ll do it for you. We’ve had years of expertise in SEO, social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to improve your local business’s visibility, please contact us at 617-816-2969 or use our contact form.

This blog was inspired by an article from Out & About Marketing.

How to Write a Great Tourism Blog: Part 1

You want to attract visitors to your place of business or area, so that your business prospers. That is why it’s so important to have a local blog or a blog that attracts tourists. The first tip to maintaining a great blog is to post content once a week. Whether it’s a blog post or […]

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What to Share, Blogging Locally

Are you a business owner who runs a local business, and do you want to reach out to more potential customers or clients in your community? If so, you’re in luck for 2015. Google and other search engines are kicking it old school. After the Pigeon update, they have returned to ranking search in regard […]

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The FCC’s Net Neutrality Ruling and What It Means For You & Your Local ISP or Telecom

We’ve won! The FCC approved net neutrality, which means we can binge on Netflix until our eyes fall out of our sockets. As defined by Google, net neutrality is “the principle that Internet Service Providers (ISPs) should enable access to all content and applications regardless of the source, and without favoring or blocking particular products […]

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The Value of Local SEO

Many businesses, realize the value of local SEO. They realize that it is important to appear on regionally driven search terms. For some very local businesses it’s all that matters. For example what about a small restaurant or service business that operates in a college centric neighboorhood. Let’s say for example they are near Tufts […]

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Google Provides Guidance on Changing the Configuration of Smartphone Websites

Some information if you are moving from mobile URL’s to responsive design. More at Google.  

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The Third Place


  I was recently re-reading the books by Howard Schultz about how he created the idea for Starbucks and how he came back to take the helm again. Pour Your Heart Into It and Onward. I think the main take away for me was his dedication and drive but also his focus on quality and […]

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All (Everything) is Local: The Exception

We all know the axiom that “all politics is local” — well, in the days of the Internet you can pretty much fill in the blank. In the case of Blockbuster you might say: “All quality is local,” or “All entertainment is local.” Too local, maybe. How is it possible for a company — a brand — to lose […]

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Maybe Yelp Should Pay Reviewers or Maybe Not


So says a Portland, Oregon man who has filed a class action suit against Yelp. The blog post in the Washington Post by Caitlin Dewey goes on to detail the suit, that reviewers are essentially employees and should be paid. The estimate per review is $273 which as pointed out seems to be a little […]

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